PRECISION CRAFTED PERFORMANCE. We’ve spent the last 30 years obsessing over it. Breaking rules and building cars with a conviction others would probably call crazy. But that’s how you do things when you’re young.
When Acura cars have a problem that needs solving, everyone participates. Acura cars hold often-impromptu meetings called waigaya, where wild ideas are born and radical concepts come screaming to life.
Acura cars have a proud heritage of embracing the future with optimism, bringing feeling to innovation and adding value to people’s lives.
Mr. Honda, the founder of Acura, built the Suzuka racetrack before he’d even sold his first car. See, Acura cars learn from the tarmac. It’s called genba, and it lets us design the cars we’ve always wanted to drive.
Categories: Sport And Luxury Cars